Unveiled by Ormonde Jayne, Tolu EDP is the aromatic whisper of sweet amber that accompanies you throughout your day. It opens with a delightful chorus of Orange Blossom, Juniper, and Clary Sage, invoking images of a fresh, sunny garden. The heart blossoms with the elegant trinity of Orchid, Rose, and Lily-of-the-Valley, as tranquil as an afternoon stroll through a blooming botanical garden. The base of Tolu Balsam, Amber, Tonka Bean, and Olibanum brings a serene close to the day, akin to a moonlit, fireside gathering in a wooded cabin. Ideal for intimate dinner parties or a relaxed evening with a book.

Ormonde Jayne is a niche fragrance brand founded in 2002 by Linda Pilkington. She is the driving force behind the brand, using her experience as a fragrance lover to create unique, luxurious scents. The brand is named after Linda's two children, Ormonde and Jayne, and it's a reflection of the founder's passion and love for her family.

Some of Ormonde Jayne's top-selling fragrances include Ta'if, an exotic floral scent with notes of rose, saffron, and dates, and Ormonde Woman, a woodsy, spicy fragrance with notes of black hemlock, cardamom, and cedar. These fragrances showcase the brand's commitment to creating unique, high-quality scents.

Ormonde Jayne's evolution in fragrances is centered around the idea of luxury, elegance, and quality. They use only the finest ingredients and collaborate with renowned perfumers to create their signature scents. The brand has also expanded its offerings beyond fragrances, including candles, bath and body products, and home fragrances.

Ormonde Jayne got into the fragrance industry after Linda Pilkington's experience in creating scents for friends and family led her to launch her own brand. Her passion for fragrance and attention to detail has earned Ormonde Jayne a loyal following among fragrance enthusiasts and connoisseurs.

The target audience for Ormonde Jayne is those who appreciate the artistry of fragrance and seek out unique, high-quality scents. The brand's luxurious and elegant image appeals to those who value sophistication and exclusivity in their fragrance choices.