Like a grand entrance that turns every head, Pride Afaq EDP by Lattafa, launched in 2023, sets the tone for those who wear it. Fruity top notes of Cassis and Pear greet the senses like a heartfelt hello, the perfect start to a dinner party conversation. Heart notes of Tuberose and Jasmine bloom like an unexpected compliment, captivating and charming in the cool, evening air. As the night progresses, base notes of Sandalwood and Cashmeran leave an impression as unforgettable as a last dance. For successful and optimistic individuals, this fragrance perfectly harmonizes with the enchanting allure of twilight.

Lattafa is a fragrance brand that has made a name for itself in the fragrance industry since its establishment in 2010. The brand was founded by Sheikh Mohamed Nabeel Al Qubaisi, who is known for his passion for fragrance and has a talent for bottle design. Sheikh Al Qubaisi's son, Mohamed Nabeel Al Qubaisi, is responsible for creating all of Lattafa's scents, ensuring that each fragrance is unique and of the highest quality.

One of Lattafa's top-selling fragrances is Raghba, a scent that features a mix of vanilla, caramel, and chocolate notes, creating a sweet and indulgent scent. Another popular fragrance is Opulent Shaik, which features a blend of oud, musk, and rose, creating a luxurious and sophisticated scent.

Over the years, Lattafa has evolved in the fragrance industry, releasing new scents that capture the brand's commitment to quality and excellence. Each fragrance is designed to be long-lasting and distinctive, with compositions that are unique and daring.

Lattafa is a UAE-based brand that has made a name for itself in the Middle Eastern and South Asian markets. The brand has gained popularity for its affordable yet high-quality fragrances, making it accessible to a wide range of consumers.

The target audience for Lattafa is anyone who appreciates quality and affordability in their fragrance choices. The brand is perfect for those who seek unique and long-lasting scents that won't break the bank. With a founder who is passionate about fragrance and a son who creates each scent with care and precision, Lattafa is a brand that truly stands out in the industry.