Initio Parfums: The Science of Smelling Irresistible

Let’s be real—some fragrances are just… fine.
And then there’s Initio Parfums Privés—the kind of scent that turns heads, starts conversations, and makes people ask, “What are you wearing?” (in a good way).

What’s the Story?

Founded in 2015, Initio Parfums Privés came onto the scene with one mission: to create fragrances that tap into your instincts.
(Yes, even the ones you pretend not to have.)

The brand blends cutting-edge molecular science with premium, traditional perfumery to create scents that don’t just smell good—they make you feel something. Confidence. Power. Attraction. A little edge. A lot of energy.

The Top 3 Initio Scents You Can’t Go Wrong With

Whether you’re new to the brand or already plotting your second bottle, these five are must-sniffs:

1. Side Effect EDP

Smooth. Addictive. Absolutely unforgettable.

This one's a fan favorite for a reason. With rum, vanilla, tobacco, and cinnamon, Side Effect is warm, sensual, and a little provocative. Perfect for date nights… or just feeling like your most confident self.

2. Oud for Greatness EDP

Power in a bottle.

This is bold, spicy, and refined—with a heavy dose of natural oud, lavender, and saffron. It smells like walking into a room and knowing you own it. Elegant, intense, and built to leave an impression.

3. Rehab EDP

Fresh, spicy, and low-key addictive.

A perfectly blended combo of lavender, bergamot, cedarwood, and musk. It’s clean but not basic—comforting yet magnetic. Think: elevated everyday scent with just enough edge to keep things interesting.

Final Thoughts (aka Why You’re Gonna Love This Brand)

Initio Parfums isn’t here to be subtle. It’s here to help you smell amazing and feel unstoppable—whether you’re out on the town, heading to brunch, or just trying to romanticize your grocery store run.

If you’re ready to turn a few heads (and maybe cause a little harmless envy), this is your moment.

 Shop the full Initio collection at Sensa Beauty