Viktor Horsting and Rolf Snoeren are the Dutch fashion designers who founded the Viktor & Rolf brand in 1993. The duo initially gained recognition for their avant-garde fashion creations, and they later expanded into the fragrance industry. A few of their top-selling fragrances include Flowerbomb, Spicebomb, and Bonbon.
The evolution of Viktor & Rolf's fragrances has been marked by a strong emphasis on innovation and creativity. They have collaborated with top perfumers to create unique and daring scents that have garnered critical acclaim and a loyal following.
Viktor & Rolf's journey in the fashion industry began when they both graduated from the Arnhem Academy of Art and Design in the Netherlands. They worked together for several years before launching their brand in Paris in 1993. Their avant-garde designs quickly garnered attention from the fashion world, and they have continued to push boundaries and challenge conventional ideas of beauty in their work.
In 2004, Viktor & Rolf launched their first fragrance, Flowerbomb, which was an instant hit and became a signature scent for many. They have since released several other successful fragrances, each with its own unique personality and character.
Viktor & Rolf's fragrances are characterized by their boldness and creativity, which has made them a favorite among customers who appreciate daring and unconventional scents. Their fragrances are designed to evoke strong emotions and create a memorable experience.
The target audience for Viktor & Rolf's fragrances is anyone who appreciates innovative and daring scents, with a focus on those who are looking for something unique and different from the mainstream offerings. Their fragrances are perfect for those who want to make a statement and stand out from the crowd.
